Did you know that the earliest known floral arrangements for different occasions were used in Egypt? Different breeds and species of flowers were arranged in vases and table decorations on memorials and weddings. In ancient Greece and Rome, flowers were used to adorn artwork and as a common embellishment. Flowers are the basic ornament used to make any occasion celebratory. Be it weddings, birthdays, corporate gatherings, public Inaugurations, etc. Flowers are celebrated and are even used as an important cultural identity in many parts of the world, a good example of this is Japan and its magnificent cherry blossom festival each year. With flowers being the most common and natural form of beauty and grandeur it’s no surprise that there are florists across the world who run their business on selling them.
Like all businesses the floral retail business also implies certain strategies and marketing tactics to improve sales. Although all floral sales of bridal bouquet in Abu Dhabi increase by a good 30 percent in the holiday season lie valentine’s day, however, it’s not sustainable to rely on holiday seasons to make sales. We compiled a few tips you can use to boost your sales all year round to make yours the best flowers shop in Abu Dhabi.
Attractive Display settings:
With an online business, your main source of communication with your consumers will be your display, this could be your social media profile or website, etc. There are countless ways you can perk up your social media display. Improved photography and creative background settings are one of many ways. However, remember to let your product be seen. The background should not, in any case, over-shadow your product and its essence.
Increase the Variety of Floral Options:
An Important business strategy for the marketing of ay product is to diversify your brand. You can add a wider variety of flowers. This doesn’t necessarily restrict the species of flowers but also the different uses of flowers like indoor plants, wall decorations, foliage plants, etc. This diversifies your classic category of consumers and increases the demand for your products.
Floral Packaging or exterior:
Flowers are pretty sure, but if I wanted plain pretty flowers, I would pick them out from the local park or a neighborhood garden or perhaps grow them myself, however, customers buy flowers and floral arrangements because of the added, man-made finishing that acts as a garnish to the overall quality of the product. So, don’t be afraid to try new things. You can let your flower decorations match the current occasions. For example, a heart-shaped box of red roses on Valentine ’s Day is a perfect gift.